This calculator helps you quickly determine profit, profit margin, and markup from your cost price and selling price. These are the core metrics used in ecommerce, retail, wholesale, and service businesses to evaluate pricing and profitability.
Understanding the difference between profit, margin, and markup is critical. Profit shows the actual money earned, margin shows how efficient your pricing is relative to the selling price, and markup shows how much you are adding to your cost. Confusing these can lead to underpricing and reduced profitability.
This tool allows you to test different pricing scenarios and instantly see how changes affect your profit and margins. It is especially useful when setting product prices, evaluating discounts, or comparing product performance.
Formula: Profit = Selling Price − Cost
The result shows your total profit, profit margin, and markup percentage. This gives you a complete picture of your pricing performance and helps you understand whether your current price is sustainable.
The calculator subtracts cost from selling price to calculate profit. It then divides profit by selling price to calculate margin, and by cost to calculate markup.
This allows you to see both pricing efficiency (margin) and pricing uplift (markup) at the same time.
Example 1: Cost £12, Price £20 → Profit £8 → Margin 40% → Markup 66.67%
Example 2: Cost £90, Price £100 → Profit £10 → Margin 10% → Markup 11.11%
No. Margin is based on selling price, while markup is based on cost.
Markup cannot be calculated, but profit and margin still apply.
It ensures your pricing strategy is profitable and sustainable.