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Break-even ROAS Calculator

Calculate the ROAS you need to break even based on your gross margin. Ideal for ads and ecommerce marketing planning.

Use this calculator when you need a fast, reliable answer without opening a spreadsheet. Enter your figures below and press Calculate. PercentNinja shows the key outputs you typically need for pricing decisions, VAT checks, ecommerce payouts or ad reporting.

When to use this

Calculate

Results are estimates for informational purposes only and may be rounded.
Tip: Press Enter to calculate.

Worked examples

Example 1

Question: Gross margin 40%.

  • Break-even ROAS = 100 ÷ 40 = 2.5x

Example 2

Question: Gross margin 25%.

  • Break-even ROAS = 100 ÷ 25 = 4.0x