Pricing calculators for discounts, markup, and margin
Recommended calculators
Discount calculator
Calculate the final price after a percentage discount.
ShoppingSale price calculator
Work out sale prices from an original price and discount.
BusinessMarkup calculator
Calculate selling price from cost and markup %.
BusinessMargin calculator
Calculate profit margin % from cost and selling price.
BusinessMarkup vs margin converter
Convert between markup % and margin %.
CoreAdd/Subtract a percentage
Quickly apply percentage increases/decreases to prices.
BusinessCost from margin
Find maximum cost price to hit your target margin.
BusinessBreak-even calculator
Estimate how many units you need to sell to cover fixed costs.
ComparePercentage change
Old to new percentage increase/decrease for prices and costs.
CompareCompound percentage change
Repeated growth/decline over multiple periods.
Pricing calculations are essential for both everyday shopping decisions and business profitability. The PercentNinja pricing calculator hub brings together a range of tools designed to help you work out discounts, sale prices, profit margins, markups, and pricing adjustments quickly and accurately.
These calculators are useful for retailers, ecommerce sellers, freelancers, and anyone managing costs and pricing. You can calculate the final price after a discount, determine the selling price needed to achieve a target margin, compare markup versus margin, and analyse how price changes affect profitability. All tools work with any currency or value and provide clear results you can use immediately.
Each calculator page includes worked examples, simple formulas, and frequently asked questions so you can understand how the numbers are calculated, not just the final result. Use the tools above to plan promotions, set competitive prices, and make more informed business or purchasing decisions.
This pricing hub groups the most useful calculators for shopping and business pricing — discounts, sale prices, markups, margins, and quick percentage adjustments.
If you’re pricing products, running promotions, or checking profitability, use the tools above to calculate the numbers accurately and consistently (with clear explanations).
How to choose the right calculator
When you need a final price
If you’re running a promotion, use the Discount or Sale Price calculator to find the final price. If you’re setting a selling price from cost, use Markup (and then confirm profitability with Margin).
When you need to compare two values
If you want to compare two prices or costs over time (rather than apply a percentage), use the Percentage Increase/Decrease calculator.
Common questions
What’s the difference between markup and margin?
Markup is based on cost (profit ÷ cost). Margin is based on selling price (profit ÷ selling price). They are not interchangeable without conversion.
Which calculator should I use for discounts?
If you have an original price and a discount percentage, use the Discount Calculator or Sale Price Calculator to get the final price and savings.
How can I calculate a price increase needed to maintain my profit?
Use the Price Increase to Hit Profit tool to add your unit cost and target profit per unit and see the selling price required.
Can I use these tools for ecommerce pricing?
Yes. They’re designed for practical pricing decisions: discounts, markups, margins, and final-price calculations.
Why does a 20% discount need more than 20% to get back?
Discounts reduce the base. If you drop from £100 to £80 (20% off), you need a 25% increase to return to £100 because the new base is £80.
Pricing tools
Use these calculators for discounts, profitability, and pricing decisions. Many are useful for ecommerce and small business planning.
- Discount Calculator
- Sale Price
- Stacked Discount Calculator
- Margin Calculator
- Markup Calculator
- Markup Margin
- Markup Vs Margin
- Price From Margin Calculator
- Cost From Margin
- Break Even Calculator
- Break-even Revenue Calculator
- Contribution Margin Calculator
- Target Profit Calculator
- ROI Calculator
- Profit Calculator
- Gross Profit Calculator
- Net Profit Margin Calculator
- Discount to Hit Margin
- Platform Fee Calculator
- Stripe Fee Calculator
- Etsy Fee Calculator
- eBay Fee Calculator
- Amazon Fee Calculator
- ROAS Calculator
- CPA Calculator
- Payback Period Calculator
- Ad Spend as % of Revenue
- Afterpay/Clearpay Fee Calculator
- Break-even Price Calculator
- Break-even Revenue from Contribution Ratio
- Break-even ROAS Calculator
- Break-even Units from Revenue Target
- Contribution Margin Ratio Calculator
- Contribution per Unit Calculator
- CPC Calculator (Cost Per Click)
- CPM Calculator (Cost Per 1,000 Impressions)
- CTR Calculator (Click-Through Rate)
- eCPM Calculator
- Effective Discount Percentage
- Effective Fee Rate Calculator
- Keystone Pricing Calculator
- Klarna Fee Calculator
- Margin After Fees Calculator
- Margin from Markup Calculator
- Marketplace Net Payout Calculator
- Markup from Margin Calculator
- Max Ad Spend for Target ROI
- Maximum CPA Calculator
- Net Profit After Expenses
- Packaging Cost Percentage
- PayPal Fee Calculator
- Price Increase to Hit Profit
- Refund Fee Impact Calculator
- Shipping Cost Percentage
- Square Fee Calculator
- Transaction Fee Calculator
- Unit Economics Calculator
- Unit Profit Calculator
- Wholesale Price Calculator