CTR Calculator (Click-Through Rate)
Calculator
This calculator helps you measure click-through rate (CTR), a key metric for evaluating the performance of digital advertising campaigns.
CTR shows how many people clicked your ad compared to how many saw it. It is widely used in Google Ads, Facebook Ads, and email marketing to assess engagement and effectiveness.
Formula: CTR = (Clicks ÷ Impressions) × 100
Result Explanation
The result shows the percentage of impressions that resulted in clicks.
How It Works
The calculator divides clicks by impressions and multiplies the result by 100 to produce a percentage.
Examples
Example 1: 120 clicks / 8,000 impressions = 1.5%
Example 2: 45 clicks / 1,200 impressions = 3.75%
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FAQ
What is CTR?
Percentage of impressions that generate clicks.
How do I calculate CTR?
Clicks divided by impressions × 100.
Why does CTR matter?
It indicates ad performance and audience engagement.