This calculator helps you measure click-through rate (CTR), a key metric for evaluating the performance of digital advertising campaigns.
CTR shows how many people clicked your ad compared to how many saw it. It is widely used in Google Ads, Facebook Ads, and email marketing to assess engagement and effectiveness.
Formula: CTR = (Clicks ÷ Impressions) × 100
The result shows the percentage of impressions that resulted in clicks.
The calculator divides clicks by impressions and multiplies the result by 100 to produce a percentage.
Example 1: 120 clicks / 8,000 impressions = 1.5%
Example 2: 45 clicks / 1,200 impressions = 3.75%
Percentage of impressions that generate clicks.
Clicks divided by impressions × 100.
It indicates ad performance and audience engagement.