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Price Increase to Hit Profit

Find the new price required to hit a target profit per unit, given your current unit cost. Helpful for price reviews and rising costs.

Use this calculator when you need a fast, reliable answer without opening a spreadsheet. Enter your figures below and press Calculate. PercentNinja shows the key outputs you typically need for pricing decisions, VAT checks, ecommerce payouts or ad reporting.

When to use this

Calculate

Results are estimates for informational purposes only and may be rounded.
Tip: Press Enter to calculate.

Worked examples

Example 1

Question: Cost £8, target profit £5.

  • Price = 8 + 5 = £13
  • Margin = 5 ÷ 13 × 100 ≈ 38.46%

Example 2

Question: Cost £22, target profit £8.

  • Price = £30
  • Margin = 8 ÷ 30 × 100 ≈ 26.67%