Use these calculators to measure ad performance, profitability, and marketing efficiency — including ROAS, CPA, CTR, CPC and CPM.
If you run paid ads (Google, Meta, marketplaces), these tools help you check whether campaigns are profitable and how changes to fees, costs and conversion rates affect your results.
Return on ad spend from revenue and ad cost.
AdsCPA from total spend and number of conversions.
BusinessThe ROAS you need to cover product costs and fees.
AdsThe maximum CPA you can afford to hit a target margin.
AdsClick-through rate from clicks and impressions.
AdsCost per click from spend and clicks.
AdsCost per 1,000 impressions from spend and impressions.
AdsEffective CPM from revenue and impressions.
FinanceHow much your ad spend is as a percentage of revenue.