Use these calculators to measure ad performance, profitability, and marketing efficiency — including ROAS, CPA, CTR, CPC and CPM.
If you run paid ads (Google, Meta, marketplaces), these tools help you check whether campaigns are profitable and how changes to fees, costs and conversion rates affect your results.
Return on ad spend from revenue and ad cost.
AdsCPA from total spend and number of conversions.
BusinessThe ROAS you need to cover product costs and fees.
AdsThe maximum CPA you can afford to hit a target margin.
AdsClick-through rate from clicks and impressions.
AdsCost per click from spend and clicks.
AdsCost per 1,000 impressions from spend and impressions.
AdsEffective CPM from revenue and impressions.
FinanceHow much your ad spend is as a percentage of revenue.
These calculators turn ad totals into standard ratios, such as ROAS (revenue divided by ad spend) and CPA (ad spend divided by conversions). They also compute per-click and per-impression metrics by dividing spend by clicks or impressions (or scaling to per 1,000) so you can compare performance consistently.
Running a business? Use our Pricing & Profit Hub to find more tools for margins, markups, and tax estimation.
Back to the Pricing & Profit Hub.