This calculator helps you measure your cost per click (CPC), one of the most important metrics in digital advertising. It shows how much you pay for each visitor generated by your campaigns.
Understanding CPC is essential for managing budgets, optimising ad performance, and scaling profitable campaigns across platforms like Google Ads, Facebook Ads, and TikTok Ads.
Formula: CPC = Spend ÷ Clicks
The result shows how much you are paying for each click in your advertising campaign.
The calculator divides your total advertising spend by the number of clicks generated.
Example 1: £240 ÷ 300 clicks = £0.80 CPC
Example 2: £95 ÷ 190 clicks = £0.50 CPC
Cost per click is the price you pay for each ad click.
Divide spend by clicks.
It determines how efficiently you acquire traffic.