CPM Calculator (Cost Per 1,000 Impressions)
Calculator
This calculator helps you measure CPM (cost per 1,000 impressions), a key metric in display and awareness advertising campaigns.
CPM shows how much you pay to display your ad 1,000 times. It is commonly used in banner ads, programmatic advertising, and brand awareness campaigns.
Formula: CPM = (Spend ÷ Impressions) × 1000
Result Explanation
The result shows how much you are paying per 1,000 impressions.
Key insight: Lower CPM means cheaper audience reach.
How It Works
The calculator divides total spend by impressions and multiplies the result by 1,000.
Examples
Example 1: £120 ÷ 50,000 × 1000 = £2.40
Example 2: £75 ÷ 10,000 × 1000 = £7.50
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FAQ
What is CPM?
Cost per 1,000 impressions.
How do I calculate CPM?
Spend ÷ impressions × 1000.
Why is CPM useful?
It measures cost efficiency of audience reach.